The Fatal Flaw in Traditional Book Marketing Advice - Why Tactics Designed for Mass Market Fiction Fail Expert Nonfiction Authors

The Fatal Flaw in Traditional Book Marketing Advice - Why Tactics Designed for Mass Market Fiction Fail Expert Nonfiction Authors

The Fatal Flaw in Traditional Book Marketing Advice - Why Tactics Designed for Mass Market Fiction Fail Expert Nonfiction Authors

Juliet Clark

Published on: 18/05/2026

Why fiction-style book marketing breaks expert authors—and what to do instead.

Platform Building

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The Best-Kept Secret Tax - Calculating What Invisible Expertise Actually Costs You in Speaking Fees, Client Revenue, and Missed Opportunities

The Best-Kept Secret Tax - Calculating What Invisible Expertise Actually Costs You in Speaking Fees, Client Revenue, and Missed Opportunities

The Best-Kept Secret Tax - Calculating What Invisible Expertise Actually Costs You in Speaking Fees, Client Revenue, and Missed Opportunities

Juliet Clark

Published on: 04/05/2026

Put a dollar figure on staying invisible—and learn how to stop paying it.

Platform Building

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Why Your Book Will Not Sell Itself - The Infrastructure Gap Between Writing and Reader-Building That Most Expert Authors Miss

Why Your Book Will Not Sell Itself - The Infrastructure Gap Between Writing and Reader-Building That Most Expert Authors Miss

Why Your Book Will Not Sell Itself - The Infrastructure Gap Between Writing and Reader-Building That Most Expert Authors Miss

Juliet Clark

Published on: 27/04/2026

Bridge the gap between writing your book and actually building buyers for it.

Platform Building

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